Making Peace Profitable™ began as a vision that peace could be more than an ideal—it could drive growth, prosperity, and meaningful impact.

Gillian Christie is our founder. She is an award-winning business strategist and radio host, who also leads Christie & Co, renowned global branding and communications agency. For more than three decades, Gillian has helped ethical companies, promoted initiatives, and enabled entrepreneurs to grow sustainably and thrive in competitive global markets. She is dedicated to fostering a free-market, non-conflict culture where commercial growth and collective well-being advance hand in hand. Her ethos, “From Dream to Mainstream,” guides everything that she does.

Making Peace Profitable™ has always aimed higher than profit alone. Our mission is to foster universal peace by creating lasting worth and wealth for individuals and communities. Each success is not just a business milestone but a step toward a more sustainable and equitable world.

Through innovation, integrity, and a focus on impact, Making Peace Profitable™ is shaping a future where prosperity and well-being are accessible to all. At the heart of this work are Peace Forward™ companies, with phenomenal initiativesthat demonstrate how profit and purpose can coexist and make us thrive.